brand-likevibrant
Startup Fresh Color Palette
Startup Fresh is a brand-ready and vibrant color palette of 5 colors: Oxford Blue (#0f172a), Royal Blue (#2563eb), Emerald (#22c55e), Ghost White (#f8fafc) and Marigold (#f59e0b). Its dominant hue is blue.
The darkest color, Oxford Blue, on the lightest, Ghost White, gives a 17.06:1 contrast ratio — enough for body text at WCAG AAA. 4 pairs in this palette pass AA for normal text. Royal Blue (#2563eb) is its most saturated color and a natural choice for buttons and links.
Colors
- Oxford Blue
- Royal Blue
- Emerald
- Ghost White
- Marigold
CSS Output
:root {
--startup-fresh-1: #0f172a;
--startup-fresh-2: #2563eb;
--startup-fresh-3: #22c55e;
--startup-fresh-4: #f8fafc;
--startup-fresh-5: #f59e0b;
}Startup Fresh on a Website
A quick preview on a landing page: the most colorful colors become the primary and accent, a light one the surface. For a more realistic look across many designs, open it in the Palette Visualizer below.
See it on real designs
This is a single preview. The Palette Visualizer shows the palette on 11 designs — dashboards, mobile apps, pricing and blog pages, posters and business cards — lets you change which color plays which role, switch to dark mode and check contrast.
Accessible Color Combinations
Pairs from this palette that work as text on a background, with their WCAG contrast ratio. AA needs 4.5:1 for body text; large text needs 3:1.
- Oxford Blue on Ghost White#0f172a on #f8fafc17.06:1AAA
- Oxford Blue on Marigold#0f172a on #f59e0b8.31:1AAA
- Oxford Blue on Emerald#0f172a on #22c55e7.83:1AAA
- Royal Blue on Ghost White#2563eb on #f8fafc4.93:1AA
- Oxford Blue on Royal Blue#0f172a on #2563eb3.45:1AA Large